What is Your Value Proposition?

If you can’t answer that in short order, then you need to give it some thought and figure it out. No matter who you are or what you do, in some way you need to add value to be successful.

As a consultant, you can quote past successes or project outcomes, but you really do need a brief statement that encapsulates what is truly unique about what you bring to the table. When a business owner asks the question, “What will you do for me?” they are asking you to define the value offer. They are trying to minimize risk and at that moment you represent a risk to them. Can you do something that will help them become more profitable? Will you create more revenue than expenses and on what timeline?

There are thousands of consultants that business leaders can turn to. Defining your unique value can help separate you from the pack.

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